Most Instagram challenges have a more set time frame, however. They encourage customers and followers to share their outdoors photos or them using Yeti products with the hashtag for a chance to be reposted. One example of this is Yeti, an outdoors brand with a branded hashtag #BuiltForTheWild. If you have a huge following with engaged followers already, you may be able to simply create a branded hashtag and encourage your followers to share photos year-round. This way, anyone who sees a friend using the hashtag can see our brand name and click through to see what Social Buddy is all about. We’d include our brand somehow, possibly with the hashtag #SocialBudd圜hallenge. For example, if we ran an Instagram challenge, we wouldn’t just use the hashtag #PhotoChallenge – that one’s probably already taken anyway. If the point of running your own Instagram challenge is to improve brand awareness, it’s probably best to include your brand in the hashtag somehow.
Before you settle on a hashtag, search for it on Instagram to ensure that no one else is using the hashtag for another purpose. Your hashtag has to be unique, or the explore page for that hashtag will be crowded with unrelated posts. By creating a unique hashtag for your Instagram challenge, you can easily find all the posts related to the challenge this also allows others to see what other people that are involved are sharing. Most Instagram challenges are organized via hashtags. Make these preparations before starting your own Instagram photo challenge. This will get people interested and get more of your followers involved in the challenge. One way to do this is to promise to feature the top posts on your account, or offer a giveaway of some sort where participants could win a prize. Try to get your followers interested before the challenge starts so that more participate. Plan your challenge ahead of time, and announce it well before the start date. To run your own Instagram photo challenge, you’ll have to take a few steps to prepare.
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How to Run Your Own Instagram Photo Challenge You can also use an Instagram photo challenge to find user generated content to repost on your own account. These challenges also show that you are engaged with and interested in your followers. This can help you reach new followers and potential customers for your business. Running an Instagram challenge generally means creating a hashtag, which can include your brand name, that followers will then tag in their photos.
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It’s essentially free publicity that encourages your followers to spread brand awareness for you, should they choose to participate. If you run a brand or business profile on Instagram, an Instagram challenge can improve your online presence. Why You Should Create an Instagram Challenge Running a branded Instagram challenge can help you gain followers, improve engagement with your online following, and help those followers feel more connected with your brand. Other challenges are created by brands and can come with prizes, whether the prize is simply being reposted by your favorite brand or an actual giveaway of some sort. Some Instagram challenges are just for fun, like a 30 day photo challenge where you post a selfie every day. Most Instagram challenges are organized by a hashtag created specifically for that challenge, so that all of the participants can see others’ posts in one place. What is an Instagram Photo Challenge?Īn Instagram photo challenge is any project that encourages Instagram users to post specific content within a certain time frame. Some common hashtags, like #tbt or #ThrowbackThursday, are Instagram challenges of their own, although they don’t have much of a point other than to share old pictures on a specific weekday.Īn Instagram challenge can be free of rules and just for fun, while others are often run by brands for the purpose of engagement and brand exposure. Instagram photo challenges are just that: a challenge to post photos on Instagram that fit within a certain theme.
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